The ROI of Gen AI and Agents 2026

With agents, early adopters are building on gen AI success. Researchers at Omdia surveyed 2,050 professionals worldwide who are actually driving the strategy, rollout and optimization of AI systems. Their global research uncovered:

The rising ROI of gen AI — up 20% year over year.
The key challenges that trouble even successful organizations.
The early moves, and rising sentiment, around AI agents.

Read the report for detailed highlights across region and industry, from who has the highest ROI to who’s moving fastest on agents to who sneaks in the most shadow AI.

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