Generative AI in Retail and Consumer Goods: 4 Things to Know

The era of generative AI is driving unprecedented investment and change in the retail and consumer goods industry. When implemented at scale, gen AI can empower faster and better-informed decisions, create personalized customer experiences, streamline supply chain process, and, ultimately, drive higher profits.

As with any technology, however, gen AI comes with its own set of risks and challenges, causing retail and consumer goods companies to approach it with a mix of excitement and caution.

Read this ebook to learn:

• Top gen AI use cases for retail and consumer goods companies
• How gen AI powers conversations with data, transforming how professionals access and interpret information
• The challenges facing the adoption of gen AI technologies in the industry
• Why gen AI requires a robust data strategy