Once one of the most stable industries for
growth, consumer goods has been through the
wringer in recent years. Raised inflation rates
in the United States caused the cost of
materials and goods to rise, and continued
challenges of managing worldwide supply
chains continue to apply immense pressure on
CPG companies from every side — pressure
that has squeezed margins and slowed growth.
The problem has been siloed information
across their organizations, but with
Snowflake’s unified AI Data Cloud, consumer
goods companies can finally consolidate their
complex data stores to form a single source of
truth. In this ebook, we outline the three
functional areas that can benefit most from
incorporating data-driven strategies and three
key technology innovations that unlock the
power of data for consumer goods.