How Leading Ecommerce Brands Are Turning AI Into a Competitive Advantage

AI is no longer an emerging technology in ecommerce — it’s the infrastructure behind smarter decisions, faster execution, and sustainable growth.

Based on research with over 1,000 senior ecommerce leaders across the UK, US, Germany, and the UAE, this report reveals how brands are using AI to navigate rising consumer expectations, margin pressure, and rapidly evolving purchase journeys — from marketplaces and social commerce to AI-powered agents.

Inside, you’ll discover:

Where ecommerce leaders are investing in AI today — and why
How AI is delivering measurable impact across marketing, pricing, fulfilment, and customer experience
What the rise of AI agents and AI-powered search means for product discovery and brand visibility
The biggest barriers holding organisations back — and how leaders are overcoming them

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