How Hairburst Accelerated Growth Across MENA Marketplaces, Driving Profitable Expansion in the UAE Beauty Market

Expanding into the MENA region presents enormous opportunity — but success depends on brand control, marketplace strategy, and efficient performance marketing.

In this case study, discover how Hairburst, a UK-based premium beauty brand, partnered with Pattern to accelerate growth across the UAE’s leading ecommerce platforms, including Amazon.ae, Noon, Noon Minutes, and Namshi.

By tackling unauthorised sellers, diversifying beyond a single marketplace, and activating full-funnel, video-led advertising campaigns, Hairburst achieved:

Expansion from 28% to 50% of sales coming from Noon and Namshi
65% month-over-month growth on Noon Minutes, driven by repeat purchases
An average ROAS of 4.5, maintaining cost efficiency in a premium category
36% repeat customer rate, demonstrating strong loyalty and lifetime value

Download the full case study to learn more.

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