As cloud drives growth in B2B SaaS applications, customers have an ever-growing array of vendors to choose from. Confidence is a critical factor in their decision-making: 72% of businesses say trust in a seller is of the utmost importance, trumping price and ease of use. Business buyers must believe in your ability to provide them with a solution that’s secure, reliable and easy to use.
To build trust with clients, many SaaS businesses are turning to Customer Identity. Download this report to learn how, together, Auth0 by Okta and AWS can help you build enterprise-ready apps that secure access at scale, meet compliance requirements, and deliver frictionless user experiences.