What is discounting actually costing ANZ brands?

New research from marketing effectiveness expert James Hurman across 7,600+ global brands and 176 Australian ecommerce businesses reveals a consistent pattern: the brands discounting hardest are growing the slowest, profiting the least, and are the hardest to turn around. Sugar High! brings the data together in one practical, research-backed report.

Grab your copy of Sugar High! to discover:

Why low discounters grew GMV at twice the rate of deep discounters in 2025 — and kept 19 more points of margin
What actually happens to your revenue in the 4 weeks after a sale ends
How Culture Kings is tapering off heavy discounting and what their P&L looks like now

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