Deploying a Customer Engagement Platform: 10 Key Reasons

As businesses scale, manual marketing methods often hit a wall, limiting growth and creating fragmented experiences. That’s when the need for a unified, intelligent customer engagement platform becomes critical.

In this guide, we break down the top reasons why marketers are moving beyond traditional CRMs and turning to platforms like Braze. From realtime personalization to cross-channel orchestration, learn how modern brands are rethinking engagement to drive loyalty, retention, and longterm growth.

Dive into this exclusive Braze guide to uncover:

Why CRMs alone fall short—and how customer engagement platforms fill the gap
How AI, automation, and real-time data power personalized and scalable customer journeys
What to look for in a future-ready platform that evolves with your growth

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