2025 Global Travel Guide

The world changes fast. At the beginning of 2025, most travel experts agreed that the industry was set to reach new heights, with consumers willing to spend more and travel farther than anytime since 2019—but recent economic and political headwinds have caused many to rethink their travel plans.

It’s true many consumers are still planning vacations, work trips, and family outings. But brands must rethink how they engage and build trust with hesitant customers to navigate these turbulent times—because the brands that reliably engage customers and build trust can succeed where others may struggle.

And as consumer expectations increase, brands can no longer rely on onesizefits-all marketing to build that trust. They’ll need to rethink the customer journey, and deliver personalized communications, from planning, to purchasing, to loyalty programs—putting the unique needs of individual travelers at the heart of their customer engagement strategies.

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